Our brand philosophy is based on our motto; See better. Feel better.

We help you to see better through up to date EYE TESTING and QUALITY PRODUCTS in a comfortable state of the art environment.

Qualified optometrists and specially trained technicians are always at hand to quickly assess your needs using the latest technology and equipment. They also offer expert guidance in picking the right lenses and frames that suit your budget and style.

We make you feel better with a wide range of lenses and frames that not only make you look better but also feel more confident.

Designer or handmade, we curate a collection of the most stylish and functional frames, trendy enough to give you the power and clarity to face the day. Not to mention, the coolest sun glasses that will not only protect you from harmful rays but also your complement your personality.

Little wonder, international brands have consistently chosen us as their preferred partner to offer their latest models and releases. With specialised eye care services and a range of the latest eye wear, a visit to Serah is sure to make you see better, feel better.